If it’s good enough for Naomi (and Dita von Teese and the Pet Shop Boys), dare we say it’s reached “must-have” status. Unisex Molecule 01 is made from aroma-chemical “iso e super,” but don’t call it a “fragrance”—it’s an “effect” or “aura” with pheromone-like power purported to make its wearer irresistible. If that weren’t enough, the buzz on these spritzes went into overdrive when Kate Moss was rumored to be on the 600-name waiting list after the quickest sell-out Harvey Nichols has ever seen for a scent. She eventually got her bottle, and now it’s time to get yours! The price is $130 each and you can buy it online at www.shopmiomia.com. Bergdorf Goodman will be its sole department store retailer starting June 1st—get on the waitlist now!
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