From the 11th until 13th of June the City of Cannes will play host to Beyond Luxury, the world’s first trade exhibition bringing each sector of the luxury industry”. For 3 days the international luxury industry, from all corners of the world, will convene on Cannes into a small, friendly but very exclusive village united on the same goal: to make business with one another via creative partnerships”.The intention is to create an event for the luxuryindustry that matches what the festival of Cannes is for the movie industry. It will be a mix between a trade show, an art exhibition, a private club and a super cool hotel lobby where people do discreet but high level business.
Beyond Luxury will make it possible to investigate the new opportunities available in the BRICK economies (Brazil, Russia, India, China, Korea) through providing you with the world’s specialists and key people to know to make an implantation in those countries successfully. The power of Beyond Luxury will be in its capacity to “Think Global and Act Locals”. The event will be completed by a thought provoking conference aimed at reengineering business and marketing strategies. Thriving companies involved in the luxury industry have understood that partnerships are more than the sum of two. It is the fastest way to get extra speed in the battle for market share and increased profits. The range of current partnerships is quite extensive: database exchange, joint loyalty program, co branding, joint promotional events even limited editions of products gathering the craftsmanship of two brands, all the way up to joint ventures or acquisitions. Examples of such partnerships are emerging every day. A company like Mercedes is not simply
sponsoring fashion shows around the world, they are actually creating cars with Georgio Armani. Breitling has a partnership with Bentley, Jaeger-LeCoultre with Aston Martin and respectively Ritz Carlton with Bulgari and Kempinski with Versace are creating hotels together. LVMH and De Beers have created a partnership under which they will open diamond stores in the world's fashion capitals, Lexus has partnerships with some of America's most elite luxury resorts and hotels to provide guest transportation and, where
available, test-drive opportunities, Karl Lagerfeld becomes director of an advertising spot for Dom Perignon in an “Eye Wide Shut” meets “Helmut Newton” kind of movie.
It is often said that “knowledge is power” but this is only half the truth. The greatest source of power and competitive advantage is actually in knowing those in the know. It is about having a network and to know how to use it. Entrepreneurs and innovators have always had this craving to meet with one another to exchange ideas, to perceive new trends before developing their own, to challenge each other and, ultimately, the boundaries that restrict our daily lives. However, it is only recently that luxury companies have truly started to understand how much networking can benefit their brand. Exchanging ideas, trading from one another, benchmarking and collaborating on projects, are all new behaviours that can truly boost their creativity as well as their business.
For further information please email to: press@beyondluxurymedia.com.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment