Aerin Lauder recently launched her own Private Collection fragrance in New York as a tribute to her grandmother, Estée Lauder. She unveiled the fragrance at upscale department store, Saks, the site of Estée's Private Collection launch more than three decades earlier.
"It is true that Estée launched her actual original Private Collection in 1973, in this exact store, so it's a very wonderful tribute to her to be doing it again today" Aerin Lauder said.
As Creative Director of the Estée Lauder brand, Aerin Lauder is in charge of all of its presence from marketing to merchandising. But for Lauder, who is also the face of the Private Collection campaign.The scent Aerin has treasured for so long and shared with only her closest friends will now be available to discerning women around the world. Introducing Estée Lauder’s Private Collection Tuberose Gardenia, a sensual floral steeped in luxury, created from Aerin’s favourite white flowers.
"It is true that Estée launched her actual original Private Collection in 1973, in this exact store, so it's a very wonderful tribute to her to be doing it again today" Aerin Lauder said.
As Creative Director of the Estée Lauder brand, Aerin Lauder is in charge of all of its presence from marketing to merchandising. But for Lauder, who is also the face of the Private Collection campaign.The scent Aerin has treasured for so long and shared with only her closest friends will now be available to discerning women around the world. Introducing Estée Lauder’s Private Collection Tuberose Gardenia, a sensual floral steeped in luxury, created from Aerin’s favourite white flowers.
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