After creating and selling Hard Candy, the company best known for bringing an innovative edge to the world of cosmetics, Benjamin Einstein was a consultant to some of the world’s biggest cosmetics companies. While working in Japan with a high end product developer he began to wonder if there was a easy way to make prestige quality products available to all, not just consumers with lots of money to spend.
One afternoon, while visiting his mother in California, Ben noticed that even though she didn’t wear much makeup, she had a whole box full of lip products in her bathroom, from a $0.75 Carmex to a $45 La Mer Lip Serum. Ben’s mom, like so many other people, enjoyed likable aspects of each product but each also had less desirable attributes, which made her keep buying and trying more products. So Ben decided to bring his mother’s dream lip product to life. He set out to combine all the benefits of these various concoctions into one product using the high-end ingredients he discovered in Japan.
Ben began working with world-renowned chemists to create two lip products that outperform any other product on the market. The first is the Einstein Lip Therapy Hydrating Cream, an intense moisturizer that instantly hydrates lips and gives them a healthier look and softer feel. Once massaged into lips, this innovative formula, with its Vitamin C beads, begins to deliver direct treatment to the lips, exfoliating and pampering them.
The second formula is Einstein Lip Therapy Cooling Relief an intense deep moisturizer, which provides a refreshing burst of “cool heat” to dry and chapped lips.
And that is how a revolutionary and intelligent system to truly care for lips was born.
Einstein Lip Therapy Hydrating Cream and Cooling Relief is revolutionary and intelligent system that truly cares for your lips. Each is availble for $6.00 starting in June at Fred Segal in Los Angeles and other high-ends retailers listed at www.liptheory.com
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