Kate Moss is lending her sense of style to her debut fragrance, dubbed Kate. The fragrance will be sold through a network of prestige doors and drug stores with perfumery sections. The scent’s pink-tinted juice, concocted by Firmenich perfumer Nathalie Lorson, is a floral musk. Lutz Herrmann designed its glass flacon, which is topped with a vintage-style black cap. Pink outer packaging is decorated with a black rose design complete with thorns.Moss worked with photographer Craig McDean on the ad campaign, which comprises a close-up of the model holding a black rose with a thorn brushing her lip. John Mathieson directed television spots showing Moss walking through a field of thistles, which transform into black roses.
No comments:
Post a Comment