Frida Giannini, the Creative Director of Women's Wear at Gucci, has launched her first fragrance for the Italian fashion house, called Gucci by Gucci. The scent is meant to represent "more than an 85-year tradition of craftsmanship and luxury; it’s also the template for a signature fragrance for the accomplished and modern woman, and a revolutionary new introduction from one of the most recognized luxury fashion brands in the world.The fragrance, sheduled to premiere in Gucci boutiques and select department stores in late October/early November, is described rich, soulful chypre scent charmed by exotic notes and warm florals.
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