Puma French 77 Collection

This is the ad campagin for Puma's new retro collection of vintage looking T-shirts, shirts, halter bikinis and trainers with Lydia Hearst, Lizzie Jagger and Theodora Richards, photos taken by Hubertus von Hohenlohe. To inaugurate the line, PUMA has produced a limited edition book of photographs that gives us a peek into the covetable playboy era that was its source of inspiration. Set against the lush Mediterranean landscape of Monte Carlo, the sporty label has reintroduced three of the decade’s icons (tennis ace Guillermo Villas, cinematic legend Udo Kier and motorcycle champion Giacomo Agostini) as ambassadors for the vintage-inspired collection, itself a seamless blend of sport and luxury. The company have also collaborated with their muse Lydia Hearst and American designer Heatherette to produce a limited edition bag Stateside