"What do American Airlines, American Apparel, Comme des Garçons, Evian, Intel, Lufthansa, Nestlé and Toyota have in common?"
Answer: They all use the same typeface in their corporate identities - Helvetica. It has now been 50 years since Helvetica was introduced. Even if you've never heard its name before, you would be bound to recognize the typeface, because you'll have seen it so often without knowing. We live in such a bloated visual culture that a typical Western consumer is said to see - as opposed to actually notice more than 3,000 corporate messages every day, and many of them are printed in Helvetica.
Helvetica plays such an important part in our lives that the Museum of Modern Art in New York is celebrating its 50th anniversary by acquiring a set of the original lead type, making it the first typeface to become part of the museum's collection. MoMA is also opening a "50 Years of Helvetica" exhibition on Friday. "Helvetica delivers a message quickly and efficiently without imposing itself," said Christian Larsen, curator of the MoMA exhibition.
Answer: They all use the same typeface in their corporate identities - Helvetica. It has now been 50 years since Helvetica was introduced. Even if you've never heard its name before, you would be bound to recognize the typeface, because you'll have seen it so often without knowing. We live in such a bloated visual culture that a typical Western consumer is said to see - as opposed to actually notice more than 3,000 corporate messages every day, and many of them are printed in Helvetica.
Helvetica plays such an important part in our lives that the Museum of Modern Art in New York is celebrating its 50th anniversary by acquiring a set of the original lead type, making it the first typeface to become part of the museum's collection. MoMA is also opening a "50 Years of Helvetica" exhibition on Friday. "Helvetica delivers a message quickly and efficiently without imposing itself," said Christian Larsen, curator of the MoMA exhibition.
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