How does a designer go from being a relative unknown to becoming a tastemaker? New York Fashion Now explores the stories of twenty designers who launched their own labels in the five years between 1999 and 2004. Key to the early success of some has been the focused support of the fashion press, retailers and manufacturers, as well as the funded design competitions that help the winners pay their bills. The number of designer-led fashion businesses founded in New York City at the turn of the 21st century is remarkable.
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