
Bottega Veneta, with creative director Tomas Maier has opened its largest store in the world in Tokyo. The five-floor, 9,700-square-foot Bottega Veneta complex houses three levels of retail space and the brand's full product range of apparel, leather goods, fine jewelry and home furnishings. The company's Japanese offices and showroom occupy the upper floors of the building. Bottega Veneta is just the latest edition to the bustling shopping neighborhood. Last year, Gucci unveiled its towering retail and office complex here, while Hermès expanded its 10-story flagship to add retail space and a cafe. Construction workers are rushing to finish new megastores for Giorgio Armani and Bulgari. Armani's flagship will include the designer's first spa, a joint collaboration with longtime beauty partner L'Oréal, as well as an Italian restaurant and a rooftop bar. Bottega Veneta's no-logo strategy and emphasis on individuality has appealed to Japanese customers who are growing tired of mass-produced goods and ubiquitous products. Japanese consumers have changed in their level of sophistication.
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