Gap is set to launch yet another eye catching ad campaign for fall which features various celebrities and musicians posing in 12 black and white Annie Leibovitz portraits to promote its line of clothing “casual classics”. The campaign which is named “Classics Redefined” includes household names such as John Mayer (seen above sporting a $39.50 sweater), comedian Sarah Silverman, Actress Selma Blair and Actor Ken Watanabe are some of the celebrities involved. The ad campaign is set to run in the September issues of various national fashion magazines including Vogue, Vanity Fair, Elle and GQ. The portraits will also be featured on billboards and bus shelters around the country.
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