This groundbreaking pioneer book addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of luxury fashion management through tracing its origins, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business techniques, new luxury definitions, environmental analyses, customisation methods, business modelling and case studies.
Luxury Fashion Branding has been described as the text that will re-define the business practices of the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; or those who simply want an insight into this intriguing business.
www.luxuryfashionbranding.com
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